Colorado is a beautiful place for a wedding, and thus, a huge hub for the bridal industry. Kaitlyn Thomas, founder of Nuorikko, is a wedding dress designer who is changing up the industry for today’s changing brides. Nuorikko officially launched last October, and is already making waves in Denver and across the country. Nuorikko is one of a kind in that it’s breaking away from the long-held tradition of spending upwards of thousands of dollars on a gown that is only worn one time. This isn’t so practical for today’s consumer. Wouldn’t it be nice to be able to have a beautiful dress that can be worn as a skirt another day? Or to be able to take off the top of the gown and wear it again? Nuorikko’s collections have a lot of separates that can be mixed and matched to create your perfect wedding day look, and that can be restyled down the road and enjoyed again and again.
Kaitlyn graduated with a degree in Fashion Design from CSU, and shortly after was married and made her own wedding gown. This propelled her to spend the next 10 years doing side custom work for clients. This along with her experience managing a tailoring shop has added to her expertise in patterning and design.
Nuorikko’s mission, besides creating a more modern approach for brides and their wedding gowns, is to be as low waste and as sustainable as possible. Having worked in corporate design, Kaitlyn saw first hand just how destructive the fashion industry is. There is a lot of waste that happens in production, so Nuorikko is working hard to stay as low waste and minimal impact as possible. Kaitlyn shared some of the ways that Nuorikko works to be sustainable. Technology is definitely a big player when it comes to cutting out steps in the production process. With digital pattern making, the ability to create correct patterns right off the bat cuts out a lot of sample making and waste. Eventually the goal is to have access to 3D digital pattern making which would allow a bride to post a photo of her body, and to do fits and measurements 3 dimensionally, precisely, all on the computer. With patterns all being on the computer and the options of virtual styling, this will allow Nuorikko to keep low output during the production process. When the patterns are accurate, this cuts out the need to create multiple samples. Many factories will make multiple samples, which more often than not just end up in a landfill. Scraps from production are another big waste, as many of these scraps are feet if not yards worth of fabric. Kaitlyn stays in contact with the factories and has them keep scraps from production, which she uses to create unique, more casual separates, which will be expanded into its own category next fall. Eventually, the goal for Nuorikko is to be able to have everything done in-house from start to finish. The vision is that the brides will be able to come in and see the entire production of their gown from start to finish and be involved in the process. “Visibility is a big deal, being able to say yes this was made in your community, it’s impacting someone here and you can see exactly what that looks like when you come in”.
So, if you’re a bride and you’re looking for an option that works better for YOU, check out Nuorikko and change things up, then change it up again!
If you are interested in seeing a little bit more about what Nuorikko is about, check out the Collaborative pop-up event with Blank Label, happening September 21st-23rd at 1360 17th St. Denver, CO.